Brand Awareness Campaigns Across Google and Meta
Why brand awareness matters
Why your business needs to be seen before customers start searching
When someone searches for a local business, they're often presented with several options. In that moment, a familiar name stands out. Even if they've just seen your ad while scrolling through Facebook or watching a YouTube video, that small moment of recognition is usually enough to make them choose you over someone they've never come across before.
Performance Boost by Localsearch keeps your business visible across the platforms and websites your customers use every day — YouTube, Facebook, Instagram, Google Maps and more. The more places they see your name, the more familiar it becomes. And familiarity builds the kind of subtle trust that influences decisions, even when people don't realise it.
So when they search on Google and your ad shows up, your name already feels like a safe choice. That's what makes them more likely to click, visit your website or give you a call.
Already running Google Ads? The two products are designed to work together. Google Ads captures customers at the moment they're ready to act. Performance Boost builds the familiarity that makes them choose you when that moment arrives. One without the other still works — but together they cover the full picture.
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networks — Google and Meta, the two largest advertising networks in the world
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platforms across Search, YouTube, Display, Facebook, Instagram and more
0%
of Australians search for local brands online before buying (Yellow Digital Report 2024)
The two networks
Ten platforms. One coordinated campaign
Two networks — Google and Meta — covering ten platforms across Search, YouTube, Display, Facebook, Instagram and more. Same brand, same message, every screen.
Six placements across Search, browsing, video, mail, maps and Discover — covering your customers wherever they search, scroll or watch.
Learn more- SearchText ads at the top of Google results
- DisplayBanner ads across 2M+ websites and apps
- YouTubeStatic placements as people search for and watch videos
- DiscoverIn the Google app feed on mobile
- GmailPromotional placements in inboxes
- MapsSponsored pins where customers search for local
The approach
A different way to think about advertising
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One campaign, planned across Google and Meta.
Most businesses run Google Ads OR Facebook ads in isolation. We coordinate Google and Meta together so your brand shows up across the platforms your customers actually use, not just one of them.
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Top-of-funnel advertising that warms customers up before they search.
By the time someone Googles your service, the decision is already half-made. Multi-channel brand awareness campaigns put you in their head weeks earlier — on YouTube, in their Instagram feed, on the news sites they read at lunch.
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Honest reporting across every platform.
Impressions, ad interactions and trends pulled together in one report. We tell you which platform is doing the heavy lifting and where your next dollar should go.
How we run your brand awareness campaigns
One campaign. Two networks. Ten platforms
A unified strategy with consistent creative and messaging across Google and Meta — not two separate campaigns stitched together at reporting time. Here's exactly what's included when we run your brand awareness campaign.
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Campaign strategy and audience targeting
Local, interest-based and demographic targeting across Google and Meta, built around the audiences most likely to remember and choose you.
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Custom ad creative across formats
Static banners, animated display, social-feed creative and video where it fits, all produced in our Australian studios with consistent messaging across every platform.
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Simultaneous setup across Google + Meta
We launch your campaigns as one coordinated brand awareness campaign across Google and Meta, not two disconnected projects.
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Placement across high-attention moments
Your ads appear as people search YouTube, scroll Facebook and Instagram, browse Google Discover and Gmail and explore the map — covering the moments when your customers are already paying attention.
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Monthly reporting
Impressions, ad interactions and trends pulled together in one plain-English report covering every platform — no jargon, no 30-page PDF.
Client highlight
Wow Clean had been a trusted Cairns name for 20+ years — Localsearch extended that reputation to over 26,000 locals across the region, turning a known local into the obvious first choice.
Wow Clean · Cairns, QLD
0K+
Locals reached across the region
0+ yrs
Cairns reputation amplified
0st
Choice across the region
Pricing
Straightforward brand awareness campaign pricing
Coordinated brand awareness campaigns across Google and Meta from $500/month — strategy, creative, setup and unified reporting included.
Book a free strategy sessionPricing depends on your reach goals. We quote a fixed monthly price up front, before any work begins.
Questions we hear a lot