+58% organic.+441 profile clicks.20,000+ impressions.
StartPoint Counselling worked with their local Marketing Specialist to bring SEO, Google Business Profile and local marketing under one roof — building a cohesive presence across South East Queensland.
Who they are
A South East Queensland family business with the largest range of parts in Australia
StartPoint Counselling, owned by Malcolm and Tracey, provides counselling support for individuals, couples and families across South East Queensland, including Brisbane. The practice is built around a team of dedicated counsellors, extended trading hours of 9am–9pm, and a focus on transparency, empathy and personalised care.
Before Localsearch
Disconnected marketing, missed potential
- Previous provider not delivering the results or personal service expected
- Key points of difference — 9am–9pm hours and diverse team — underused
- SEO, Google Business Profile and social activity running in silos
- Limited organic visibility across South East Queensland
After Localsearch
A cohesive local marketing partnership
- 58% of all website traffic now comes from organic search
- 441 additional clicks coming through the Google Business Profile
- 20,000+ impressions across local search
- A dedicated local specialist coordinating the whole strategy
"We're getting approached more so than what we ever did from our website prior to Localsearch. Bel is always there for us. If we need her, we can talk to her easily — it's like having our own personal marketing specialist."
Malcolm, Owner of StartPoint Counselling
How we did it
The strategy, led by Belinda Vale
Belinda's team ran an in-depth audit of StartPoint's website and benchmarked it against competitors — identifying gaps, opportunities and the keywords most relevant to people searching for counselling support in South East Queensland.
The website was optimised to highlight extended 9am–9pm trading hours and the diverse range of counsellors, using localised keywords and geo-targeted strategies so the team could be found by people searching outside traditional business hours.
StartPoint's Google Business Profile was refreshed with accurate business information, updated imagery and client reviews — reinforcing the practice's points of difference and making it easier for new clients to make contact.
The numbers
365 days of growth
"We're getting approached more so than what we ever did from our website prior to Localsearch. Bel is always there for us. If we need her, we can talk to her easily — it's like having our own personal marketing specialist."
— Tracey, Owner, StartPoint Counselling
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