0 to 750 clients.Top 10 on Localsearch.One optimised Business Profile.
Benefit Pest Management arrived in Newcastle with no contacts and no reputation. Two years later, they're the 9th highest-rated business on Localsearch out of more than 300,000 Australian listings — built on one optimised Business Profile and a deliberate review strategy.
Who they are
A Newcastle family business with the largest range of parts in Australia
Benefit Pest Management is a Newcastle-based pest control business founded by Gabbie and Nathan after a post-COVID move from Armidale. They started from scratch — no contacts, no reputation, no local network — and built the business from the ground up with a hands-on approach and a relentless focus on service.
Before Localsearch
New city, no network, tight budget
- Brand-new business with zero local reputation in Newcastle
- No contacts to lean on after the move from Armidale
- Tight startup budget — no room for unmeasurable advertising
- Hard to be found by locals searching for a pest controller
After Localsearch
750 clients and a top-10 Localsearch ranking
- Grew from zero to 750 clients within two years
- Awarded #9 highest-rated business on Localsearch for 2024
- Out-ranked more than 300,000 Australian businesses
- Marketing spend redirected away from less effective channels
"A lot of people will say you know, I saw off Google all this and that, but I know they're all coming through Localsearch cause that's the only advertising we do at the moment."
Nathan
How we did it
The strategy
Reviewed Benefit Pest Management's online presence and mapped the key pest control competition across Newcastle — so the strategy started from a real picture of the market, not guesswork.
Set up and fully optimised the Localsearch Business Profile with strong photos, accurate service information and the details locals actually look for before booking.
Developed a deliberate strategy to gather genuine customer reviews on the Localsearch Business Profile, building social proof that lifted them into the top 10 highest-rated businesses on the platform.
The numbers
365 days of growth
"A lot of people will say you know, I saw off Google all this and that, but I know they're all coming through Localsearch cause that's the only advertising we do at the moment."
— Nathan, Owner, Benefit Pest Management
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